BiteBack
BiteBack is a mobile rewards platform focused on making reward redemption clearer, easier, and more engaging.
As the UI/UX design intern, I redesigned the mobile rewards experience, identified friction points in the user journey, and helped shape a customer-facing MVP.
The redesign increased reward redemption from ~20% to ~40%, improving feature adoption and overall engagement.
Client
BiteBack
Service Provided
UI/UX Design, User Research, Product Design
Key Contributions
• Redesigned the mobile rewards redemption flow, increasing in-app reward usage from ~20% to ~40%.
• Designed 4 end-to-end mobile app flows using wireframes, user flows, and interactive prototypes.
• Simplified navigation and information hierarchy to reduce friction during reward discovery and redemption.
• Collaborated with engineers and stakeholders to translate product goals into build-ready design specifications.
• Contributed to a customer-facing MVP within a 7-person startup environment, balancing UX, business goals, and technical constraints.
• Iterated rapidly based on feedback, testing, and evolving product requirements.
Key Contributions
• Redesigned the mobile rewards redemption flow, increasing in-app reward usage from ~20% to ~40%.
• Designed 4 end-to-end mobile app flows using wireframes, user flows, and interactive prototypes.
• Simplified navigation and information hierarchy to reduce friction during reward discovery and redemption.
• Collaborated with engineers and stakeholders to translate product goals into build-ready design specifications.
• Contributed to a customer-facing MVP within a 7-person startup environment, balancing UX, business goals, and technical constraints.
• Iterated rapidly based on feedback, testing, and evolving product requirements.
Challenge
Users often struggle to understand how reward systems work, how close they are to earning something, and whether an offer is worth redeeming. In BiteBack’s original experience, reward discovery and redemption felt fragmented, making it harder for users to track progress, compare offers, and complete redemptions with confidence.
The challenge was to reduce friction across the redemption journey while making rewards feel clearer, more achievable, and more motivating to engage with.
Approach
I started by looking at the full rewards journey from discovery to redemption to understand where users were getting stuck. The main issues were around clarity and flow: users had difficulty understanding available rewards, tracking their progress, and knowing what action to take next.
To address this, I focused on simplifying the structure of the experience and making key information easier to scan. I redesigned the redemption flow to improve navigation, clarify reward details and progress states, and reduce unnecessary steps between browsing rewards and completing a redemption.
I also designed multiple end-to-end mobile flows using wireframes, user flows, and interactive prototypes, then iterated on them with the team to balance user needs, business priorities, and technical constraints within the MVP timeline.
Outcome
The redesigned experience made reward redemption more visible, intuitive, and easier to complete.
By simplifying the user flow and improving the information hierarchy, the project increased reward redemption activity from approximately 20% to 40% and became part of BiteBack’s customer-facing MVP.
More broadly, the project showed how relatively small changes to structure, clarity, and flow can meaningfully improve both user engagement and product performance. It also reinforced my interest in designing systems that create measurable user and business impact.
Challenge
Users often struggle to understand how reward systems work, how close they are to earning something, and whether an offer is worth redeeming. In BiteBack’s original experience, reward discovery and redemption felt fragmented, making it harder for users to track progress, compare offers, and complete redemptions with confidence.
The challenge was to reduce friction across the redemption journey while making rewards feel clearer, more achievable, and more motivating to engage with.
Approach
I started by looking at the full rewards journey from discovery to redemption to understand where users were getting stuck. The main issues were around clarity and flow: users had difficulty understanding available rewards, tracking their progress, and knowing what action to take next.
To address this, I focused on simplifying the structure of the experience and making key information easier to scan. I redesigned the redemption flow to improve navigation, clarify reward details and progress states, and reduce unnecessary steps between browsing rewards and completing a redemption.
I also designed multiple end-to-end mobile flows using wireframes, user flows, and interactive prototypes, then iterated on them with the team to balance user needs, business priorities, and technical constraints within the MVP timeline.
Outcome
The redesigned experience made reward redemption more visible, intuitive, and easier to complete.
By simplifying the user flow and improving the information hierarchy, the project increased reward redemption activity from approximately 20% to 40% and became part of BiteBack’s customer-facing MVP.
More broadly, the project showed how relatively small changes to structure, clarity, and flow can meaningfully improve both user engagement and product performance. It also reinforced my interest in designing systems that create measurable user and business impact.
